WooCommerce is a flexible, open-source eCommerce solution built on WordPress. Whether you’re launching a business, taking an existing brick and mortar store online, or designing sites for clients you can get started quickly and build exactly the store you want.
Activate the free WooCommerce plugin on a new or existing WordPress site, follow the optional guided tour, and set up a new store in minutes with:
- Product, Cart, and Checkout pages
- Secure payments by credit card and alternatives
- Configurable shipping options, including flat rates and label printing
- Integrate content and commerce across your site via modular blocks
- Automated tax calculations
- Google Analytics, MailChimp, and Facebook integration
- Central store dashboard with key metrics, and more.
Beyond the basics, WooCommerce is fully customizable and extendable:
- Choose a design to suit your brand and industry.
- Enhance your store with free and paid extensions: add features and integrate with local and global eCommerce web services.
- Inspect and modify any aspect of the core plugin code.
- Leverage hooks and filters to modify functions.
- Build on top of the REST API and webhooks.
Open-source freedoms mean full ownership of content and data forever – plus the expertise of a friendly global community.
WooCommerce is built to allow store managers to run an eCommerce site themselves, no web developer needed. There is also a free WooCommerce mobile app (Android and iOS) for store management on the go.
WooCommerce is developed and supported by Automattic, the creators of Jetpack and WordPress.com, along with independent contributors. The official extension marketplace is on WooCommerce.com.
FROM SUBSCRIPTIONS TO GYM CLASSES TO LUXURY CARS
With WooCommerce, you can sell both physical and digital goods in all shapes and sizes, offer product variations, complex configurations, and instant downloads to shoppers; and even sell affiliate goods from online marketplaces.
And those are just the out-of-the-box options. With paid extensions, you can extend your WooCommerce store to take bookings, offer memberships, set up recurring payments by subscription, create dynamic pricing rules, and much more.
Start a monthly wine subscription box, offer a discount on yoga mats to members who’ve attended 10+ classes, offer configurable hampers or personalized jewelry – it’s all possible with WooCommerce.
COMPREHENSIVE PAYMENT OPTIONS
WooCommerce comes bundled with the ability to accept major credit cards, alternative payment methods, BACS (bank transfers), and cash on delivery.
For additional options, WooCommerce also integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay. Apple Pay and Google Pay are also supported.
Search for your payment service provider of choice on the official marketplace.
SHIP LOCALLY AND GLOBALLY
Shipping with WooCommerce is highly configurable. Adjust the built-in settings to offer free shipping or flat rate shipping, limit your shipments to specific countries by setting up shipping zones, or open your store up to the world.
Official extensions connect you with hundreds of local and international carriers – including Royal Mail, FedEx, and Australia Post – and let you integrate with inventory management and fulfilment providers.
There are also extensions available to add delivery and shipping optionsand support strategies like buy-one-get-one free, free gifts, and add-ons. WooCommerce Shipping supports real-time calculations and printing labels at home.
DESIGN YOUR STORE WITH THEMES AND BLOCKS
WooCommerce store design starts with a theme of your choice. There are hundreds of free and paid themes available, including Storefront by Automattic — it’s free to all stores and you can choose to have it installed for you during the guided setup.
Storefront offers deep WooCommerce integration and prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront yourself or adding one of several industry-themed Storefront child themes.
Personalize your store’s design even more with WooCommerce Blocks (available in WooCommerce 3.6 and above) — use them to add selections of or single products to any page, for a seamless blending of commerce into content.
CUSTOMIZE YOUR STORE WITH EXTENSIONS
The easiest way to add features and functionality to a WooCommerce store is with an extension:
- Sell anything – Subscriptions, Memberships, Bookings, Product Bundles, and more.
- Make your store, your way – Product Add-Ons, Checkout Field Editor, Additional Variation Images, and more.
- Customize your shipping options – Table Rate Shipping, Shipment Tracking, live rates from top carriers, and more.
- Find your audience, market to them your way – Google Product Feed, LiveChat, Amazon/eBay marketplace integration, and more.
- Drive sales – Dynamic Pricing, Smart Coupons, Google Ads, and more.
There are hundreds of official extensions reviewed by WooCommerce developers available on the WooCommerce.com marketplace, and many in the WordPress.org repository and on the wider web.
CONTROL YOUR DATA FOREVER
WooCommerce gives you complete control – from taxes to stock levels to customer accounts. Add and remove extensions, change your store’s design, and switch themes or hosts or payment service providers, all as you please.
In a world increasingly aware of the importance of data protection, WooCommerce gives you full ownership over what is tracked and stored. If you opt to share usage data with us, your data is anonymized and kept secure. At any stage, you can opt out of all forms of tracking while still enjoying all of WooCommerce’s capabilities.
With WooCommerce, your data belongs to you. One of the risks of using a hosted eCommerce platform the risk of losing your store if the provider closes. WooCommerce store data is future-proof — you’re are free to export all your content and take your site wherever you choose.
Woocommerce Memberships Version 1.17.4 – Sell memberships via your WooCommerce store.
A membership solution 100% integrated with your content and products.
WooCommerce Memberships is not just another plugin for restricting your site’s content: it’s an easy-to-use, site-wide membership solution that brings your content, shop, and memberships together.
Memberships allows you to create an entire membership system that’s seamlessly tied to your store.
You can restrict your content to members, but you can also “drip” that content over time to schedule when members have access. Sell access to memberships, include memberships with product purchases, manually assign memberships, and completely integrate restrictions with your store.
Sell or Assign Memberships
Memberships are not a specific type of WooCommerce product; instead, membership plans are created independently from products. This lets you determine how access is granted for maximum flexibility. You can assign 0 or more products (of almost any type) to a membership plan to support several types of memberships:
sell a membership as stand-alone product — create a product for the membership, then tie the plan to that product to sell it
grant access to a membership as part of a product purchase — i.e., buy a subscription for a meal box, get access to the recipes section for free grant access to the same membership from several products (i.e., a yearly purchase or a monthly subscription)
assign memberships manually for an invite-only members area
Strategically Grant Content Access
You put a lot of work into your members-only content, so Memberships lets you schedule when your members should have access to it. You can drip content, which means that you can schedule when members should have access to your content. For example, you can require that customers be a member for a week before they can access certain posts or pages.