There’s only one answer to a question like this:
Do not buy views.
There are a lot of different reasons for this being a bad idea, but the most important is that it is against YouTube’s terms of service, and will get your channel removed when they figure it out. Notice how I said when, and not if? That’s because YouTube’s algorithm is incredibly smart.
They’ve seen it all before, and not only will any views deemed “fake” or “bought” be removed, you will lose the ability to monetize your videos and eventually be banned for violating the TOS.
After looking at ViewGrip very briefly, I can say with 100% certainty that it is “not safe”, in the sense that it is a violation of YouTube’s TOS, and will get your channel banned. Common red flags:
- No “fake” or “bot” views – all this means is that there’s an actual person on the other end to initiate each view. It does not mean that the service is legitimate, or that it does not violate TOS.
- Undetectable – just means that YouTube hasn’t detected them yet. The fact that they have to specify that their service is “undetectable” just tells me that they know their service violates TOS, and are trying to reassure you that you won’t get caught.
- Calling it “free” while asking for money – this occurred in the same sentence! They talk about “unlimited free views” immediately before talking about you controlling “how much you spend”. That’s suspicious all on its own.
Here’s the thing though, even if it wasn’t against YouTube’s TOS, it would still be a bad idea. Simply put, it generates the wrong kind of traffic. YouTube has changed a lot recently.
In the past, sheer number of views was the ultimate goal of a YouTube video. This meant that the ideal video was between 2-5 minutes long, and it didn’t matter is someone watched the whole thing or only the first 30 seconds.
Now, YouTube stresses audience retention. As far as I can tell, audience retention is based on three key factors:
- Watch time percentage – what percentage of a video’s total length do people typically watch?
- Click-through-rate – how many times does someone watch more than one of your videos in a viewing session? (Playlists are more important than ever!)
- Subscriber conversion – how many first-time viewers actually subscribe to your channel?
This by no means covers the entirety of YouTube’s algorithm, but they are definitely the key factors. The problem with “bought” views is that they don’t provide long-term audience retention.
Even if they provide a lot of views and maybe even subscribers, it will only last as long as you’re paying for it. As soon as you stop paying, they stop watching, which will actually hurt your channel in the long run.
In the long run, it just isn’t worth it to buy views. You’re much better off making high quality content and trying to attract new viewers in more traditional ways.
If you have disposable income and want to use it to increase traffic, your best approach will be social media advertising. Twitter for Business, Facebook ads, and even YouTube’s own advertising options will at least guarantee that a minimum number of people will see your content.
They don’t guarantee views or subscribers, but at least with targeted advertising they will guarantee that only people who have already shown an interest in similar content will be shown your ads.