AdEx: An open-source, transparent & fraud-proof display advertising. It is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. It is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange
Google AdMob: *Monetize and promote your app *. It makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Wherever you are, whatever your app can do, it can help you grow lasting revenue.
AdEx and Google AdMob can be categorized as “Advertising” tools.
Some of the features offered by AdEx are:
- fraud-proof display advertising
- trust-minimized solution for digital advertising
- built on the Ethereum blockchain
On the other hand, Google AdMob provides the following key features:
- Automated tools
- High-performing ad formats
- Smarter tech, more revenue